BRAND STORYTELLING

⟞ Visionary fashion leader with a proven track record of driving cohesive brand storytelling and customer engagement for iconic global retailers. Expert in aligning creative direction with business goals to consistently surpass multimillion-dollar sales targets. ⟝

⟞ From product inception through final production, ensuring that the customer experience is engaging from first touch to purchase to brand alignment- accelerating global growth and long-term brand loyalty. ⟝

BUTTER

A Y2K-Inspired Category Launch

⟞ Concept, Design, Direction ⟝

⟞ Butter, is a series of butter-soft tops inspired by early 2000s silhouettes, reimagined through a modern, tactile lens. The collection explores the intersection of nostalgia and comfort, drawing from the playful confidence of the Y2K era and translating it into wearable essentials with a focus on materiality and form. ⟝

⟞ Each piece was designed to evoke a sensory experience — from ultra-soft, second-skin fabrics to subtly elevated details like ruching, asymmetrical lines, and minimalist finishes. The palette leans into mood-driven pastels and soft neutrals, echoing the dreamy aesthetic of early digital culture. ⟝

Highlights:

⟞ Creative Direction + Concept Development ⟝

⟞ Fabric Sourcing + Fabric Innovation ⟝

⟞ Silhouette Design + Fit Testing ⟝

⟞ Color Palette Development ⟝

⟞ Visual Merchandising and Marketing Direction ⟝

RSQ

⟞ Led the expansion of RSQ, a denim-based brand, to a multi-category apparel line. ⟝

⟞ Initiated the trajectory of the Tillys first ever influencer collaboration with Marketing, building relationships and leveraging exposure. ⟝

⟞ Rebranded all brand touchpoints ensuring cohesion from product design and marketing to visual merchandising in-store, POP, and PDP. ⟝

⟞ Accelerated brand growth to account for 19% of company net sales, to become company number #1 brand. ⟝

RSQ EXTENDED SIZES

⟞ Introduced extended sizes, embracing body diversity. ⟝

⟞ Led team from product inception through design, marketing, and visual merchandising to store execution to ensure all customer touchpoints were authentic and engaging. ⟝

⟞ Set to launch extended (plus) sizes by Fall 2023. ⟝

RSQ ACTIVEWEAR

⟞ Built and launched Men’s and Women’s Activewear and loungewear division. ⟝

⟞ Partnered with cross functional teams to ensure execution was cohesive with brand DNA across all touch points. ⟝

⟞ $15m in incremental sales within first quarter of inception. ⟝

L&M DIRECT | MARAIS DESIGN

⟞ Founded and built handbag brands, T-Shirt & Jeans, Foley + Corinna, and ElleJae Gypset to become nationally recognized on the floor pads of retailers across the USA and UK.⟝
⟞ Created a seamless buyer experience from NY Product Showroom to product delivery. ⟝

⟞ Electric Discotheque ⟝

A love letter to the electric energy of Los Angeles after dark. This collection draws from the pulse of the city when the sun slips away and the streets come alive with rhythm and light. Inspired by disco’s golden glow and the untamed spirit of midnight, it captures a world where glamour feels infinite and every corner hums with possibility.

Neon reflections flicker on pavement, music drifts through the air, and everything feels just a little more alive. The palette is electric—mirrorball silvers, deep noir, cosmic violet, and flashes of gold—channeling the magic of movement, the thrill of the unknown, and the excitement of the night unfolding.

⟞ No. 6 Jane ⟝

Inspired by the storied streets of New York’s West Village, this collection channels the quiet poetry and effortless cool of a neighborhood that’s equal parts rebellious and romantic. It’s a love letter to the artists, poets, and dreamers who’ve walked its cobblestone alleys and lingered in smoky cafés, scribbling ideas under flickering candlelight.

This is a collection for those who move through the world with quiet confidence, who find beauty in the in-between moments—late nights, early mornings, and everything in shadows.

⟞ Wildflower Coast ⟝

Rooted in the raw beauty of Ireland’s windswept shores and rolling green countryside, this collection is a tribute to nature at its most untamed and romantic. Inspired by the wild blooms that scatter along cliffside paths and the soft, misty light that settles over coastal fields, it captures a sense of quiet freedom and organic grace.

Gentle florals, grassy greens reflect the palette of the land— soft heather, petal pinks, and the creamy whites of seafoam and wild blossoms.

⟞ Rues de Paris ⟝

Shot against the timeless backdrop of Paris, this collection captures the effortless elegance of the city’s streets—where style is second nature and every corner tells a story. Inspired by quiet morning walks along the Seine and golden afternoons in tucked-away cafés, it blends soft structure with relaxed ease.

The palette is romantic yet grounded: soft blushes, rose-tinged nudes, and pale neutrals contrast with rich black for a look that’s both delicate and bold. Feminine, without losing edge.

⟞ Tropical Daydream ⟝

Stitched in color.
Inspired by the vibrant spirit of Thailand—where exotic parrots soar and the sun paints everything in pastel warmth—this collection is a celebration of escape.
Sun-kissed hues, airy silhouettes, and richly textural canvas embroideries that echo the rhythm of island life.
Bold, bright, and made for golden hours.

⟞ Southern Charm ⟝

Steeped in the charm and grace of the American South, this collection is a modern ode to warm hospitality, sunlit porches, and gardens in full bloom. Shot on location amidst sprawling magnolia trees and wraparound verandas, it captures the sweet nostalgia of slower days and effortless elegance.

⟞ Sol y Sombra ⟝

Inspired by the timeless streets of classic Spain—where old-world beauty meets vibrant street life—this collection captures the soul of a country steeped in passion and effortless flair.

Sunlit courtyards, winding alleyways, and tiled facades inform a palette of warm neutrals kissed with bold brights—terracotta, sand, sun-washed white, and bursts of crimson, saffron, and cobalt. Flourishes of bougainvillea in vibrant magenta spill over balconies and walls, adding a romantic, untamed spirit that runs through the collection like poetry.

From morning light spilling over stone terraces to golden hours filled with music and movement, the spirit of Spain is in every detail—elegant, expressive, and full of heart.

⟞ Elevated essentials, redefined. ⟝
A collection of everyday icons—clean lines, timeless shapes, and just the right amount of edge.
Core neutrals in black and camel meet unexpected pops of metallic for that little something more.

⟞ Effervescence in Bloom– An Exclusive Influencer Event with Veuve Clicquot ⟝

A chic celebration of fashion and fizz, where style meets sparkle in the most vibrant way. Set against a signature backdrop of bold tangerine and flirty pink—Veuve Clicquot’s unmistakable color story—this immersive event brings this collection to life in full bloom.

Inspired by the effervescent spirit of champagne afternoons and the bold confidence of modern femininity, the collection features fresh silhouettes, tactile textures, and a palette that pairs nicely with everything.

SHOWROOM