BIO & CONTACT
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BIO & CONTACT
Admired for creating the iconic fashion handbag brands Foley+Corinna, T-Shirt & Jeans, ElleJae Gypset, and private label fashion brands for the world’s top retailers, designing a breathtaking showroom in New York City to creative offices in Southern California to a sample room in China and building the infrastructure of a multimillion-dollar wholesale enterprise. Laura’s creations can be found across the globe at retailers such as Bloomingdale’s, Nordstrom, Free People, Anthropologie — and are often seen on the arms of fashion insiders like Halle Berry, Taylor Swift, the cast of Gossip Girl as well as influencers @Tezza, @Hannamontazami, @michelleinfusino, @Lisamarieprang, and @evacatherine and have been featured in InStyle, Elle, Harper’s Bazaar, People Style Watch, and Teen Vogue to name a few. She is a trusted fashion expert with a remarkable history of turning concepts into nationally recognized products.
As the co-founder and former CEO of L&M Direct, Laura employed her creative and business prowess to surpass ambitious business goals, forecast Generation Z and Millennial fashion trends, and provide sought-after designs and manufacturing for worldwide names. Laura is the creative force behind the brands women love to afford most, including Target’s Universal Thread and Wild Fable brands, Kohl’s Sonoma brand, JCPenney Arizona brand, Walmart Time & Tru, and No Boundaries brands.
Laura‘s passion for creating extends beyond fashion; she is a maker of revolutionary business strategies, innovative materials, new ideas, beautiful spaces, events, and experiences. She holds thousands of visual arts copyrights with the US Copyright Office and Trademarks with the US Trademark Office. Staying passionate and executing on her creations helped her disrupt multibillion-dollar competitors.
Spearheading, mentoring, and leading teams along the way, many of Laura’s protégées have gone on to be founders of their own companies or find their own successes as artists, art directors, designers, and industry leaders, crediting Laura as an inspiration. Laura has served as an advisor to the management of major US and international retailers, regularly providing strategies and direction to Aldo Canada, Topshop UK, Target, and Doneger trend offices, to name a few.
Prior to founding her own company, Laura was the Chief Merchandising Officer for Fantasia Accessories and built the fashion accessory brand into a nationally recognized fast-fashion house. Laura honed her fashion eye as a senior merchant for Charlotte-Russe, Nordstrom, and Pacific Eyes & Tee’s. Laura has a Bachelor of Science Degree in Liberal Arts, specializing in fashion merchandising, from Northern Arizona University. When she’s not submerged in all things fashion, she can be found hiking, skiing, and traveling the globe.
NOTABLE ACHIEVEMENTS & AWARDS:
⟞ TARGET VENDOR OF THE YEAR AND TARGET PARTNER AWARD OF EXCELLENCE. ⟝
⟞ TARGET SPEED IS LIFE AWARD, TARGET PARTNER AWARD OF EXCELLENCE, AND VENDOR AWARD OF EXCELLENCE. ⟝
⟞ OVER 20K IG FOLLOWERS BETWEEN 3 BRANDS ⟝
⟞ HOLDS THOUSANDS OF COPYRIGHTS AND TRADEMARKS WITH U.S. COPYRIGHT OFFICE ⟝
⟞ DISTINGUISHED PETA-APPROVED VEGAN 2016. ⟝
CONTACT: Laura@LauraLavin.com
CORE COMPETENCIES:
Retail, Wholesale & Direct-to-consumer
Fast Fashion, Contemporary, Luxury
Strategic Planning & Execution
P&L
Multimillion dollar budgets
Inventory Management
Product Development
Brand Development
Relationship Development
People & Team Development
Marketing Campaigns
Social Media Marketing
Content Creation
Trend Forecasting
eCommerce