Collaborations
COLLABS
⟞ Recognizing and building upon cultural moments, overarching trends, and shifts in macro and micro trends to impact product and business strategies. ⟝
⟞ Collaboratations with well-known brand partners, leveraging social observances with new audience exposure and brand acquisition. ⟝
⟞ Nickelodeon, Recover brand, National Park Foundation, Society6 artist collaborations for Black History Month, Pride Month, the Happiness Project, Creative Action Network, Pabst Blue Ribbon, Budweiser, The Peanuts, and more. ⟝
In recognition of Earth Day and National Parks week, partnered RSQ with the National Park Foundation for a collaboration featuring artwork across different US National Parks. This was one of the best selling collabs resulting in reorders beyond the initial drop season.
The importance of social issues such as Black History Month are increasingly important to the Gen Z and millennial customer. In observation of such, launched a Tillys Black History Month collaboration with different black artists x RSQ.
⟞ Launched a first-of-its-kind collaboration with Recover brand fiber, who has built a successful brand name in the sustainable fibers market, working with many contemporary brands such as Revolve and DL1961. ⟝
⟞ The collection was created with recycled fiber from salvaged post-industrial textile waste. Each piece helps to reduce the garments’ environmental impact. ⟝
⟞ Leveraged overall brand exposure with a landing page on the Recover collaboration page, a link directed back to Tillys website, industry press exposure, and blog posts. ⟝
⟞ This strengthened Tillys reputation as a company looking to reduce its carbon footprint, which is important to existing customers as well as national brands looking to align with sustainably conscious retailers. ⟝
RSQ X Smiley, drop for Mental Health Awareness Month.
RSQ x Spongebob, drop for BTS