⟞ Award-winning vendor partner for private label launches, exclusives, and re-brands. ⟝

⟞ Providing overall brand direction and product development for the world’s largest retailers. ⟝

⟞ Bringing new product to market executing development, sourcing, production, and shipping. ⟝

|| Universal Thread || Wild Fable || Sonoma || Aeropostale || Time & Tru || No Boundaries || Arizona || Leith || BP || Mudd || Mossimo Supply || Xhilaration || True Craft || Nine West || Candies || Seventeen || Claire’s/ICING || Free People ||

⟞ Led successful relaunch and expansion of RSQ private label denim brand to multi-category apparel line accelerating brand growth to become #1 company volume brand accounting for 19% of company sales. ⟝

⟞ Created brand personas that allowed for successful national brand adjacencies, resulting in new brand partnerships, and expanded the RSQ demographic, evolving the customer throughout the pre-teen, teen, and early adult years. ⟝

⟞ Directed trend, design and development of product, new logo, trims, fit guides, and partnered with visuals for new in-store POP. ⟝

⟞ Initiated the trajectory of the Tillys first ever influencer collaboration with marketing, building relationships, and leveraging exposure. ⟝

⟞ Maximized bottoms trend cycle opportunity to expand bottoms business beyond table and wall to additional bottoms edit tables resulting in record weekly unit sales. ⟝

⟞ Led fit process of women’s curvy denim styles and set to launch a full extended size division fall 2023. ⟝

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⟞ Culled, defined, and personified each private brand architecture and the brands' relationships to one another and the customer in order to create coherence across the brand story. ⟝

⟞ Implemented seasonal brand directives that contained clear ripple inspirations at all levels and departments, including branded and private label vendors, buyers, marketing, visual merchandising, and e-commerce. ⟝

⟞ Resulting in Tillys #2 revenue-driving brand generating 8% of net sales. ⟝

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⟞ Overhaul and rebrand of Tillys Swim proprietary labels. ⟝

⟞ Created storytelling moments for seasonal drops of fresh product in order to surprise and delight the customer. ⟝

⟞ Directed design and development including new fits, exclusive prints and patterns. ⟝

⟞ Launched in response to the pandemic and increased interest and time spent at home. ⟝

⟞ Built and directed seasonal stories with both the male and female customer in mind. ⟝

⟞ Multi-category launch, including pillows, bedding, blankets, wall art, lamps, and decorative objects. ⟝

⟞ Created exclusive, best-selling prints to enhance brand stories, becoming reorder items. ⟝

⟞ Rebranded Tillys name with a feminine point of view in order to expand the essential building blocks of the customer’s wardrobe. ⟝

⟞ These essential pieces transcend across brand stories and color palettes. ⟝

⟞ Of the moment, silhouette categories include seamless, basic fleece, easy knit flares, tees, thermals, and pajama bottoms. ⟝

⟞ Contemporary label with more advanced design, fit, and detail for the 17 to 25-year-old customer. ⟝

⟞ Extends the customer life-cycle from middle school through high school, college, and into early career. ⟝

⟞ Brand adjacencies include Levi’s, Daze Denim, Juicy Couture, Motel, and Daisy Street. ⟝

⟞ Overhaul of branding and storytelling to address the feminine side of the Tillys customer. ⟝

⟞ Delivering differentiated product according to its brand DNA. ⟝

⟞ Acquisition of the CFDA-recognized label Foley + Corinna. ⟝

⟞ Trademarked new, exclusive material, Liberated-Leather, a cruelty-free, vegan alternative. ⟝

⟞ Relaunched brand in vegan material, becoming PeTA approved brand. ⟝

|| Bloomingdale’s || Lord & Taylor || Revolve || Shopbop || Dillard’s || Zappo’s ||

⟞ Creating a good, better, best pricing strategy—launched in-house brand to sit between the opening price point TSJ and the best price point F+C. ⟝

⟞ PeTA approved vegan brand. ⟝

|| Anthroplogie || Shopbop  || Nordstrom || Sundance || Lord & Taylor ||

⟞ Built from the ground -up - nationally recognized fast-fashion brand.  Delivering unique, in-house design, generating over 800 new products/month. ⟝

⟞ All artwork designs copyrighted by the US Copyright Office. ⟝

|| Tillys || Francesca’s || Nordstrom || Kohl’s || Target || Amazon || Urban Outfitters || Wet Seal || Zumiez || Journey’s || Pac-Sun || JC Penney ||